National Campaign for Tap Water
One of people's largest motivators is money. The video explained that bottled water is 2000x the price of tap water. Notably, several bottled water companies simply use filtered tap water for their products. Other companies do not even meet the same quality standards as tap water. Therefore, buying tap water results in an equal or lesser value product for an astronomically higher cost. This may the most effective strategy when attempting to change behavior of adults. The campaign would also focus on targeting children, teens, and young adults. They are large consumers due to the convenience aspect of bottled water. Parents often pack bottled water for lunch or after school sports. Schools could ban bottled water on campus to help support the campaign. Ambassadors could travel to schools and universities around the country to educate youth and young adults about the dangers of bottled water. This was a successful tactic while I was in college and it influenced me to sign a petition to ban bottled water. Since then, I have not drank out of bottled water. These combined strategies will make for a successful campaign.
Campaign Slogan: "Clap! Clap! Drink outta the tap!"
Campaign Slogan: "Clap! Clap! Drink outta the tap!"
Hi Elena,
ReplyDeleteIsn't it crazy to find out how much money we spend for bottled water, which is just same quality with tap water based on the video? After watching video, I felt dumb that I spent so much money for buying nothing. I was just one of the consumer who was deceived by commercial and wrong information about the tap water. But, now I know that tap water is totally fine for us to drink and I do really don't buy much bottled water anymore. It is great idea that you conduct the campaign approaching children. It is very important to educate for the young.
Hello Elena,
ReplyDeleteI had similar feelings for a Tap Water Campaign, where the motivator would come from the financial savings acquired by avoiding bottled water. In addition, I know that simply having the additional knowledge of the dangers of tap-water has motivated me to change. Also, I love your use of stakeholder, such as school districts, to backup and help the campaign as well. I believe that such places as schools, would be a great place to start. This would not only get people thinking about the money, but also about the children.